Brief:
Tell international coffee lovers all about the legacy and heritage of Costa, a much-loved UK brand, and celebrate 40 years of their perfectly blended, handcrafted coffee.
Rationale:
Illustrations of intrinsically iconic British elements, combined with beautiful typography and splashes of bright vivid colour, the heritage and story of Costa was bought to life.
Our tale began with the Costa Brothers’ first roastery, established in Lambeth in the 70s, then focused on their signature coffee blend – the unique, flavourful Mocha Italia – and culminated in the re-launch of their exiting new product, the Costa Corto.
We expanded the story across a series of media in and out of each Costa store, from posters, POS elements, and a direct mail postcard inviting coffee lovers to discover Costa in London, through to digital executions including a Facebook app where fans could invite friends and share a free Corto with them to celebrate their love of Costa Coffee.
Within one month of campaign launch, the number of Corto sales increased on average by more than 1000% in European markets.
Tell international coffee lovers all about the legacy and heritage of Costa, a much-loved UK brand, and celebrate 40 years of their perfectly blended, handcrafted coffee.
Rationale:
Illustrations of intrinsically iconic British elements, combined with beautiful typography and splashes of bright vivid colour, the heritage and story of Costa was bought to life.
Our tale began with the Costa Brothers’ first roastery, established in Lambeth in the 70s, then focused on their signature coffee blend – the unique, flavourful Mocha Italia – and culminated in the re-launch of their exiting new product, the Costa Corto.
We expanded the story across a series of media in and out of each Costa store, from posters, POS elements, and a direct mail postcard inviting coffee lovers to discover Costa in London, through to digital executions including a Facebook app where fans could invite friends and share a free Corto with them to celebrate their love of Costa Coffee.
Within one month of campaign launch, the number of Corto sales increased on average by more than 1000% in European markets.
