Brief:
Rebrand the RNLI Get Beach Smart for Summer kids safety pack.
Rationale:
Every summer the RNLI do a big promotion to raise awareness of kids water safety in the UK. The previous year saw the launch of the Get Kids Beach Smart initiative. The first year success of the campaign led to more investment and a chance to develop the Beach Smart brand.
I was asked to give the brand a re-fresh on the previous years work, aligning it more closely to the RNLI's own branding while developing a fun and playful look and feel for the kids.
Working with an amazing illustrator I created train posters, digital banners and email promotion, the Hold Tight Hand Up Safety Pack illustrated booklet with tips on how to have fun and stay safe in the water, a collection of lenticular stickers, snap bands and vouchers.
Rebrand the RNLI Get Beach Smart for Summer kids safety pack.
Rationale:
Every summer the RNLI do a big promotion to raise awareness of kids water safety in the UK. The previous year saw the launch of the Get Kids Beach Smart initiative. The first year success of the campaign led to more investment and a chance to develop the Beach Smart brand.
I was asked to give the brand a re-fresh on the previous years work, aligning it more closely to the RNLI's own branding while developing a fun and playful look and feel for the kids.
Working with an amazing illustrator I created train posters, digital banners and email promotion, the Hold Tight Hand Up Safety Pack illustrated booklet with tips on how to have fun and stay safe in the water, a collection of lenticular stickers, snap bands and vouchers.
