Brief:
Create a visually stunning environment for NFL fans to watch the Super Bowl.
Rationale:
Rationale:
Annually over four years, I came up with many concepts to theme the event, from paint splashes and illustration to express the speed and impact of the game, a hall of fame celebrating some of the iconic moments of Super Bowl history and an industrial playbook to help showcase the new Vince Lombardi Trophy Super Bowl logo.
Each year new NFL facts and stats were also researched and new exciting ways of displaying this information to the fans where explored. Even some of the craziest ideas came to light. I managed to brand the bathroom floor.
The personal highlight of each event was seeing fans interacting with the creative. Weather it be getting their photo taken in front of the branding, or actually taking the branding off the walls at the end of the night to take home as a keepsake.
Each year new NFL facts and stats were also researched and new exciting ways of displaying this information to the fans where explored. Even some of the craziest ideas came to light. I managed to brand the bathroom floor.
The personal highlight of each event was seeing fans interacting with the creative. Weather it be getting their photo taken in front of the branding, or actually taking the branding off the walls at the end of the night to take home as a keepsake.
